Growing your YouTube audience is a highly effective way of spreading word of your music, but it’s about more than just making a great music video.
Top Tips For Expanding Your YouTube Outreach
1 – You don’t need a huge budget.
It’s easy to think of a music video as a huge, elaborate production… but it doesn’t have to be. Just as one example, there is this guy known as Jay Mokopo who likes to remix songs of popular artists, that guy always does music videos when he releases his tracks and they’re of quality, but I believe he doesn’t spend too much in making them, as a matter of fact you can even make a video of yourself singing in studio and still get a couple of views on Youtube, it doesn’t really matter how you do it, what’s important is that atleast you must have two to three music videos that are on Youtube.
2 – Make interview spots.
This is a great all-around tool in an indie musician’s video arsenal. Find someone who can act as an interviewer, and film a 5-minute clip that mimics the format of similar spots on MTV Base or Channel O. It allows your act to tell their story in their own words, in a short, easily-digestible format.
(Also you can send us your videos (interviews) so that we can share it on our ever increasing Youtube channel).
These can also do double or triple-duty. Besides gaining shares on YouTube, they can also go into your media portfolio or even potentially be aired on TV.
3 – Invite audience participation.
Don’t forget to get your fans involved! Invite them to submit, say, pictures or videos of your recent shows, so that the material can be edited together into a new video. If you give credit at the end to all of your volunteer camera-operators, they’ll be sharing the results -and your music- with all their friends.
Or get more creative! Anything that involves your fans will likely pay off in shares.
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